

Our guiding principles are:
Resident first
Prevention led
Inclusive and enabling
Partnership led
Powered by data and technology
Culturally ambitious
Strategic and place based
Strategic principles for engagement
This programme is guided by four strategic principles:
Transparency
Open sharing of process, timelines, and constraints
Consistency
Unified messaging across all councils and channels
Inclusion
Hearing from all groups, especially underrepresented voices
Accessibility
Using plain language and multiple formats to maximise reach
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Vision, Ambition and Principles
A new model for public services, driven by reform and transformation. We are seeking to:
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Unify services around people and places
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Improve governance
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Deliver better outcomes through strategic planning and collaboration
In order to create:
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People-centred services designed around residents’ lives, not organisational boundaries
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Integrated and efficient services which reduces duplication and improves accountability, with services which are digitally enabled, prevention-focused and financially sustainable
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Place-based growth, unlocking economic potential by leveraging its strategic location and sector strengths e.g. life sciences, creative industries.
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Community empowerment with residents actively shaping services.
